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Mass Connections Case Study
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Since August 2003, the polling company™, inc. has served in a consultant role to Mass Connections for a variety of projects, including an initiative to educate about childhood obesity. In order to address this epidemic, Mass Connections spearheaded the effort through a multi-layered program entitled “Join the Fight, Help Kids Eat Right.”
In the summer of 2004, a second research study was embarked upon; including an online focus group and email survey of consumer packaged goods (CPG) brand managers, a national omnibus survey, and in-store and an instant-voice response survey of consumers. The research was compiled and published in the book, “Touch America: The Consumer Connection.”
A third research program, focusing on the American shopper, was completed in 2005. Data from this endeavor forms the basis of the sequel to Touch America, "The Shopper Connection," published in early 2006.
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